This project was developed as part of the Professional Practice module, which encouraged real-world design experience and collaboration with a client. For this brief, Charleston Cottage Lets, a first time, new business sought branding and identity design for their holiday home rental company.
The client requested that I create a unique branding solution tailored to their specific needs and personal preferences. I worked closely with the client to understand their vision, values, and target audience, ensuring the branding would resonate with guests.
In addition to the branding, I also designed a range of postcards, coasters, and stamps, to complement the overall identity and enhance the brand experience. The coasters were created a lazer cutter with the intention of being placed around the cottage.
QR codes linking directly to the holiday cottage’s website were integrated into the designs with the intention of increasing online visibility and customers.