This project was developed as part of the Professional Practice University module, which encouraged real-world design experience and collaboration with a client. For this brief, Charleston Cottage Lets, a first time, new business sought branding and identity design for their holiday home rental company.
The client requested that I create a unique branding solution tailored to their specific needs and personal preferences. I worked closely with the client to understand their vision, values, and target audience, ensuring the branding would resonate with guests.
In addition to the branding, I also designed a range of postcards, coasters, and stamps, to complement the overall identity and enhance the brand experience. The coasters were created with a laser cutter with the intention of being placed around the cottage.
QR codes linking directly to the holiday cottage’s website were integrated into the designs to increase online visibility and customers.
Laser cut coaster and printed stamp
Post card front side
Post card back side
Logo creation